Step 3)
We will now do the description which can be as large as 150 characters.

Now as you can see we are following the same rule all from the Title to the description. We are trying to use the same words we believe people will search for in the title to the keywords to the description.

This is the very first thing that must be done to each and every template. Ideally by using 2 to 5 keywords per page and attacking them with these keywords. So what you are doing is making each and every page OPTIMIZED which in my view simply means designed so the robot can read it.