Step 4

Content

Content simply means stories and words. But we need sentences that make sense or we can be nailed for spamming a search engines. There are a few ways to achieve this.

a) Search engines tend to read so many lines of the web page from the top. If the search engine only reads 200 lines then you need to have CONTENT (story) in these 200 lines.

b) Search engines will also read what is in the footer. So we now also need some content in the footer also.

c) Search engines like to see a HTML code <H1> Your story here </H1> The problem is this is a very large font and does not make a site look pretty. By using some CSS we can make the H1 font smaller and more attractive.

d) By using the <h2> some info here </h2> tag in the footer we now make the robot more happy. Search engines love <h1> to <h5> html tags. H1 being the largest font and <h5> being the smallest.

Now being we are all running classifieds we have very little CONTENT because we are displaying FEATURE ads and NEWEST ads.... So we have to consider this. In our header take advantage of ALT and TITLE tags on images this will help you. ALT and TITLE tags explain what and image is. On my sites I use a H1 tag at the very top of the site.

CSS code to make the H1 and H2 smaller. Place in the center Of <head> tags

One possible solution to providing content is to have a story above your feature ads. Remember search engines like WORDS and these words should match your KEYWORDS


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